Site Traffic Information and Cookies

We use cookies (and equivalent technologies) to collect and analyse information on our site's performance and to enable the site to function. Cookies also allow us and third parties to tailor the ads you see when you visit our site and other 3rd party websites in the same online network, including social networks. By clicking 'Agree', you agree to these uses of cookies. If you do not agree or if you would like more information, you can manage your cookie preferences opposite.

Manage cookie preferences

IT'S MORE THAN JUST OIL. IT'S LIQUID ENGINEERING.

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On your first visit to this site you were asked (by a notification banner) to accept our use of cookies and similar technologies and we'd like to explain how we use these technologies.

 

To learn about what cookies and similar technologies are, we recommend that you visit the following third party website: www.allaboutcookies.org

 

Like many websites, we use cookies for a variety of purposes. Some cookies are necessary for the functionality of the site, others log data about your device hardware and your interaction with our site.  

 

We use cloud based servers hosted by third party service providers (which may be located outside the EEA) to collect site traffic information.

 

On this website we use:

Functional Cookies

These cookies are required for basic site functionality and are therefore always enabled. For instance when you exit our cookie banner a cookie is dropped on your device reminding your browser not to re-serve this pop-up box when you later visit this site

Performance Cookies

Analytics

 

We use a third-party web analytics tool to collect information about how visitors use and interact with our site. The cookies collect information about

 

  • the number of visitors to our site,
  • the pages or content with the most traffic,
  • approximately where in the world you are visiting the site from; and
  • how you have found our site e.g. from a direct search; link on a third-party site; or link in one of our emails.

 

We use this information to help improve the site, for instance by prioritizing updates of the most read content or the most used functionality.

 

Content testing

 

If we are working on updates to our site we occasionally display original content to some visitors and updated content to other visitors to help us asses which version best optimizes user experience. When we do this we drop a cookie on your device to remember which version of the page you were served.

 

Surveys

 

We sometimes ask our visitors to complete optional surveys about our site or our goods and services. When we do this we drop a cookie to remember not to send you the same survey again if you later re-visit our site.

Advertising and Campaign cookies

Social media cookies

 

Sometimes we pair up with social media partners such as Facebook, Yahoo and LinkedIn or with online advertising platforms such as Mindshare who drop cookies on your device when you visit our site in order to remember that you have looked at our site/expressed an interest in our products ("Third-party cookies"). This means that when you later visit these third party sites, or visit a site which has agreed to host adverts for our online advertising platform, the adverts displayed to you are more tailored to your apparent interests. If you click on these adverts they will re-direct you back to our site.

Our third-party partners may pass us information about the total number of views, shares, and click-throughs these adverts have received.

 

Conversion tracking

In order to see how successfully our marketing campaigns or other website goals are performing we sometimes use conversion pixels, which fire a short line of code to tell us when you have clicked on a particular button on our website or reached a particular page (e.g. a thank you page once you have completed the procedure for subscribing to one of our services or have completed one of our forms).

Unless otherwise specified the above cookies remain when you close your browser.